Determination, innovation and a touch of defiance

Gemini is not just a business; it's a testament to its founders' entrepreneurial spirit and determination. What started in the confines of founder David Labram’s back bedroom by 2 determined local boys 25 years ago, has evolved into a thriving enterprise, employing over 30 staff and generating revenue exceeding £5.5 million. But the journey to success was far from smooth sailing; it was marked by challenges, perseverance, and unwavering commitment to delivering quality and innovative products to the Carlisle area and beyond.

Unhappy with the way telecom companies were operating, David Labram embarked on a mission to do things differently. This began with an initial focus on selling LG phone systems, a venture that eventually led Gemini to Korea in 2001, a time when mobile phones were not yet ubiquitous.

In fact, Gemini’s first experience with mobile phones was selling Motorola devices to haulage companies, albeit at a hefty price of £6,000 per unit. Undeterred, they assembled a small team and gradually expanded their offerings, eventually breaking the £2 Million barrier. Over the years, Gemini evolved, adapting to technological advancements and market demands.

The team weathered its toughest storms, including the recession of 2008. Instead of succumbing to adversity, Gemini emerged stronger by shifting to a monthly billing model to support customers' cash flow needs, a decision that ultimately propelled its growth trajectory.

Similarly, the COVID-19 pandemic presented unprecedented challenges, but it also provided opportunities for innovation. David Labram decided to invest £1.6 million in new systems to support the overnight demand for home-working, the business continued to evolve its offering and support local businesses through the transition to remote work.

In the past decade, Gemini diversified its product portfolio, venturing into managed printing, security and IT services, which opened doors to new markets. What began as a modest endeavour now caters to single-site ventures or multi-site national firms, showcasing Gemini's continued adaptability and resilience.

2024 marks an exciting year and a new chapter for David Labram and Gemini. A partnership with Global 4 promises to support David Labram’s ambitions and the company’s next phase of growth. Additionally, Gemini's foray into energy offerings, such as solar panels, reflects its commitment to innovation and sustainability.

Yet, amidst the accolades and achievements, what remains most rewarding for David Labram is the impact Gemini has had on his hometown. By providing secure employment and supporting local charities like the Carlisle Youth Zone, Gemini gives back to the community that nurtured its roots.

Reflecting on his journey, David Labram recalls the words of a teacher who once dismissed him as "bloody useless." Today, Gemini stands as a testament to his defiance of such limitations, proving that with determination and resilience, one can defy expectations and build something extraordinary.

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© Gemini Group
Gemini Communications Ltd is a limited company registered in England and Wales. Registered office: 11 Petteril Side, Harraby Green Business Park, Harraby, Carlisle, Cumbria CA1 2SQ. Registered number: 05245581
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